GEORGIA, Worn with Memory main
EPISODE #17
SPRING / SUMMER 26
GEORGIA, Worn with Memory
EPISODE #17 SPRING / SUMMER 26
GEORGIA, Worn with Memory main

Shift your weight, tilt the narrow deck from side to side, and the board surges forward with a momentum that feels almost alive. Skateboarding was my first real encounter with street culture—not something I discovered on my own, but something I inherited, wordlessly, from my father. He had been deep into it during his student years in the seventies, and the tricks he showed me—handstands and old-school maneuvers from a time before the Z-Boys—belonged to an entirely different world than what skateboarding would become. And yet they looked effortlessly cool.

I remember quietly borrowing his board from the garage whenever I had a free moment, determinedly practicing on my own where no one could see. That garage was its own world. A place where the artifacts of my father's many passions accumulated over years—tools, relics, things without clear category. For a child, it felt like a secret base, charged with the particular excitement of things not fully understood. Near the entrance, the skateboard always rested beside a pair of sneakers. The soles had hardened with age, their grip long gone, and I don't recall ever seeing him wear them. They must have been too meaningful to discard—something hard-earned in younger years, kept not for use but for what they represented. My memory is hazy, but I believe they were white deck shoes. Sperry Top-Siders, most likely.

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Since last year, NICENESS has introduced GEORGIA—a leather yacht shoe offered as part of our spring/summer collection. It carries the spirit of those deck shoes from my childhood, yet its identity resists easy classification. Is it a leather shoe? A sneaker? Looking into the etymology of the word sneaker, the answer that came back was this: from sneak—to move quietly, without sound—owing to its rubber sole. And yet GEORGIA, despite its rubber sole, is fitted with a toe steel, which means it announces each step with a soft, rhythmic click.

Consulting the dictionary definition of sneaker—a rubber-soled shoe made of fabric or leather—GEORGIA technically qualifies, yet its construction is entirely that of a dress shoe. Every time a buyer or customer begins with "So, this sneaker...", my thoughts spiral into the same quiet loop. At some point, I decided to stop resisting: the classification belongs to whoever is wearing it.

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The name, as one might sense, was drawn from Georgia O'Keeffe—the painter long regarded as a symbol of American modernism. A style icon admired by many, she was almost always photographed in flat shoes, often worn and dusty in a way that suited the landscape of New Mexico where she spent her later years. Within her effortlessly refined, quietly playful way of dressing, those aged flats carried a particular kind of grace. To arrive at that same quality of wear from the very beginning—to make something new feel as though it has already lived—we worked with an artisan in Tokyo, who applies a sense of age to each pair entirely by hand.

On the GEORGIA, everything beyond the outsole is leather—not only the upper, but the binding tape that reads at first glance as rubber, and the heel patch as well. Shoe glue pressed slightly beyond its edge. Creases pressed into the upper. Tape with the tonal shift of oxidization over time. Each pair finishes a little differently, carrying a naturalness that suggests years of wear, a new shoe that holds within it the presence of accumulated time.

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The memory of those faded deck shoes glimpsed in a childhood garage. The refined aesthetic of Georgia O'Keeffe, moving through the high desert in worn flats. With every step, the quiet click of the toe steel stirs something—different things, each time. Neither fully a dress shoe nor entirely a sneaker, GEORGIA occupies a position that refuses to be fixed. A shoe that could go anywhere, yet belongs nowhere in particular—undefined, and free in that. Perhaps that ambiguity is precisely what draws it closest to the spirit NICENESS has always moved toward: the idea that what cannot be neatly categorized often holds the most genuine presence. That is what GEORGIA, quietly, seems to say.

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