East Williamsburg, Brooklyn—an industrial area of red-brick buildings layered with graffiti, home to Yojiro Imasaka’s atelier. Since moving from Japan in 2007, he has centered his practice on wet plate collodion, creating images on delicate glass negatives.

In an age dominated by digital technology, he travels with a large-format camera, glass plates, and a mobile darkroom, seeking natural landscapes. Through a process shaped by light and environment, and bound to time with precision, he captures each image.

At the core of his work lies a clear intention: to create something that endures beyond time.
We, too, have worked with our hands, devoting time and care to each garment.Not something fleeting, but something that remains—filtered through time itself.
Our dialogue with Imasaka quietly brought us back to the origin of making.

NICENESS takes inspiration from cultures around the world, building each season’s collection while traveling through places tied to the theme. This year, photographer Piczo—who has journeyed across many cities with the brand—moved from London, his longtime base, back to his hometown of Osaka. By chance or fate, NICENESS’s Spring/Summer 2026 collection was shaped around the spirit of modern mingei: the ongoing dialogue between Japanese tradition and experimentation. The timing was perfect, and the campaign came to life in Japan, with Piczo once again behind the lens.