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AW24 MENS & WOMENS COLLECTION

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Product

AW24 COLLECTION

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AUTHUR

Trucker Jacket - Deer Leather

MACLEAN

Trucker Jacket - Lamb Leather

SWISH

Hook Shirt

STROBE

Flannel Shirt Long Sleeve - Woodstock Cotton

WOLMAN

Pajama Trousers - Woodstock Cotton

L.LESH

Shoulder Tote Bag

KURT

Flannel Shirt Long Sleeve - Ombre Print Silk

DONALD

Pajama Trousers - Ombre Print Silk

MAO

Chinese Shirt

Project

“Linga Karma” by Yuto Kudo

SS24 CAMPAIGN

NICENESS crafted its SS24 collection 'Golden Eternity', inspired by the Beat poets' quest for freedom and Eastern philosophies introduced by Gary Snyder. The collection, deeply influenced by artisans in Varanasi, India, reflects the spiritual and cultural essence of the city, home to the Kashi Vishwanath Temple and Ganges River bathing ghats. Photographer Yuto Kudo, captivated by India and its philosophies, conducted the campaign shoot in Varanasi, capturing the blend of exhilaration and tension in the cultural context. His journey and connection to India brought depth to the project.

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