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AW24 MENS & WOMENS COLLECTION

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“Linga Karma” by Yuto Kudo

AW24 COLLECTION

NICENESS crafted its SS24 collection 'Golden Eternity', inspired by the Beat poets' quest for freedom and Eastern philosophies introduced by Gary Snyder. The collection, deeply influenced by artisans in Varanasi, India, reflects the spiritual and cultural essence of the city, home to the Kashi Vishwanath Temple and Ganges River bathing ghats. Photographer Yuto Kudo, captivated by India and its philosophies, conducted the campaign shoot in Varanasi, capturing the blend of exhilaration and tension in the cultural context. His journey and connection to India brought depth to the project.