Collection Project Product Episode
Contact

Access to Crafts

AW24 MENS & WOMENS COLLECTION

Project

On the Road to Catskills by Yuto Kudo

AW24 CAMPAIGN

NICENESS has been creating collections inspired by counterculture over the past few seasons. The brand’s debut season drew from the style of hipsters, and the most recent SS24 season took inspiration from Eastern philosophy as interpreted by Beat poets. For the AW24 season, the collection is titled “Access to Crafts,” referencing the subtitle of the Whole Earth Catalogue, first published in 1968, which offered practical information for communal living.

Last season, we journeyed to Varanasi, India, with photographer Yuto Kudo, who accompanied Beat poets on their travels. This time, we hopped on a location bus from the heart of New York City and set off for the sacred Catskills with three young people.