The AW23 season, centered around the theme of 'Indigenous Futurism', which honors indigenous cultures and identities while integrating modern technology and society to envision the future, has enlisted photographer Yuki Kumagai and stylist Arisa Tabata as creative partners to create the campaign visuals.

Set against the backdrop of Lake Motosu, situated on the northern peak of Mount Fuji, a revered site that has garnered awe and devotion throughout history, the shoot captures the essence of 'Indigenous Futurism'. The lake, known for its unparalleled transparency in Japan, holds submerged Jomon period pottery, with recent discoveries of new artifacts on its eastern shores. This intertwines the concept of 'Indigenous Futurism' with the enduring traces of human existence and Japan's distinctive spirituality.

Upon hearing about a collection themed around indigenous and local cultures, it resonated with a sense of Japan. This may be attributed to the ancient Japanese being an agrarian society and valuing earth burials. Reflecting on the direction of the photoshoot, memories of childhood tales about the River Styx resurfaced. It appears that Japan's unique perspective on life and death could be profoundly influenced by the reverence and spirituality that indigenous people hold towards nature. - Arisa Tabata

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Photography : Yuki Kumagai Styling : Arisa Tabata Make Up : Suzuki Hair : Miho Emori Model : Saki Nakashima (TOMORROW) Art Direction : Kenji Ishiki (Vowel Inc.) Production : Vowel