At sunrise, the mountain ridges begin to reveal their contours. Rounded boulders, shaped by wind and time, scatter across the land. Trees stretch skyward from the dry earth—stubborn, skeletal, and alive. Far removed from manmade noise and structure, this landscape speaks more clearly than words—alive with a strength rooted in silence.

Once, this arid land was the end of the road for those fleeing the city in search of expression. Artists, poets, musicians, and unnamed wanderers came here not to escape the world, but to face themselves within it. Among wind-carved rocks and trees that draw strange lines in the sky, a thousand untold stories remain, etched into the desert.

In October 2024, we visited Los Angeles to shoot the SS25 campaign. There, in the hills above Hollywood, the mood of cinema and music seeped into our days—and deeply shaped the AW25 collection. During the stay, the designer took a solo journey, driving out of the city and into the Mojave. What he found was a stark contrast: a vast silence that encouraged reflection—on the past, the present, and what might lie ahead.

This campaign was photographed by Piczo, who quietly captured the moments where clothing met landscape. There is no need to declare presence here—only to remain still, and to listen.
In a world that keeps accelerating, we choose to pause. To find new imagination, in the depths of quiet.

Creative Direction & Photography : Piczo Art Direction : Kenji Ishiki (Vowel Inc.) Model : Antonio Macek (STORM Management) Styling : NICENESS Team Production : Vowel Inc.